Fast Food Nation is a fiction film that was based on a non-fiction book. The film addressees the issue of the fast food industry and their production flaws. The film uses visual rhetoric as well as traditional rhetorical strategies One scene in the film has a worker of the meat packing plant fall into one of the machines. The visual rhetoric is strong in this scene because it is showing the audience how awful these plants can be. The shot clearly shows his leg in the machine, blood splattering everywhere. The scene is full of chaos as the other workers scramble to get him out of the machine. The movie is using emotional appeals here because the audience can not help but be effected by the awful image.
Fast Food Nation does not hold back any the information or seem to censor it for the
audience. The purpose is to create a reaction from the audience. Within the
film, Rudy bluntly states, "Cattle, human beings. This machine don't give
a shit." The "machine" he is referring to is Mickey's - the fast
food corporation. The blunt and abrasive language is a way for the rhetoric of
the film to reiterate the statement and beliefs it represents to the audience.
Speaking so directly about the occurrences’ is a way to shock the audience into
understanding the truths about how fast food is produced.
It is very disgusting and adds to the argument of the film. Another way rhetoric works in the film is in one scene where a worker is describing his work to his family. He describes how the hot steam burns their skin and what he sees in the plant. His family has a reaction that shows the audience how awful these conditions are. There is also a naturalist rhetoric at work. A worker in the headquarters building goes on a tour of the cow fields to see where the meat is produced. Tests had revealed that there was cow poop in the meat, and he was curious how this was happening. The owner of the land gave him a tour, explaining how people dumb dead animals and trash on his property. He informed the headquarters worker that inside the kill room at the plant, the belt is moving too fast for the workers to do their job to the best of the abilities. The cow is cut open and the intestines and what is inside is spread on the meat. There is also thousands of cows meat within one patty. The film follows many people of the corporation and shows the audience the actual conditions in such an environment. The film's rhetoric is graphic, showing cows being slaughtered and the awful environment where the food is produced. The film is successful with its rhetorical strategies because it makes the audience think about where their food is made.
It is very disgusting and adds to the argument of the film. Another way rhetoric works in the film is in one scene where a worker is describing his work to his family. He describes how the hot steam burns their skin and what he sees in the plant. His family has a reaction that shows the audience how awful these conditions are. There is also a naturalist rhetoric at work. A worker in the headquarters building goes on a tour of the cow fields to see where the meat is produced. Tests had revealed that there was cow poop in the meat, and he was curious how this was happening. The owner of the land gave him a tour, explaining how people dumb dead animals and trash on his property. He informed the headquarters worker that inside the kill room at the plant, the belt is moving too fast for the workers to do their job to the best of the abilities. The cow is cut open and the intestines and what is inside is spread on the meat. There is also thousands of cows meat within one patty. The film follows many people of the corporation and shows the audience the actual conditions in such an environment. The film's rhetoric is graphic, showing cows being slaughtered and the awful environment where the food is produced. The film is successful with its rhetorical strategies because it makes the audience think about where their food is made.
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