Super Size It Baby

The film Super Size Me, created by and starring Morgan Spurlock, is an important view at fast food within America. The film uses rhetorical strategies of the corporation of McDonalds to show how it is effecting  the consumers. In the film, Morgan shows 1st graders pictures of presidents and then fast food logos and asks them to identify who they are. Only one child knew the image of George Washington, no one knew Jesus but they all were able to correctly explain the image of Ronald McDonald. Every child is exposed to these marketing techniques and now advertising is specifically targeted at children. One expert in the film compared what fast food corporations are doing with their ads towards children to those of cigarettes. By the time the children are aware of what they are actually eating, it is already ingrained in their minds that this is food. Fast food is creating obesity, heart disease, and many many many MANY other health concerns. Everyone who engages in eating fast food often uses the excuse that they are too busy to cook and eat correctly. Eating correctly is more than needed for our lives. Good, fresh, raw foods allow our bodies to function how they were meant to. Fast food leaves one craving for more, and all of the nutrition one does get from the food ingested is not good for their bodies, and it is either too much or not enough of what we need. Morgan limits himself to 5000 steps a day, which is what the average of most Americans walk. This is not nearly enough exercise in a daily regimen to remain healthy. Not only is the food being produced hurting our health, but obviously the corporations creating this market are gaining much profit. The food is created for the consumer to crave more later. This is absolutely not the point of food. Food that is beneficial to the body leaves one feeling full and energized, not the point of a McDonalds meal. Individuals are aware of these problems within the food world, but to make a huge shift and change is going to take some action and demand. I'm glad that the information is out there, but it is what we do with it that is important.